Branding

By exploring simple words and their meanings, I was able to create sophisticated branding through different forms of design. I started with the word "plant" and was able to create a brand called Treehouse Vacation Homes. The word plant had key operative words such as "set out, place, settle, and situate" which made me think of a brand that can help people find/design the perfect vacation home that they'll never want to leave. Through various design stages I was able to create a brand that visually matched its meaning perfectly through color theory and abstract/symbolic art.