Coffee Packaging
The goal of this project is to design a series of three packages from either coffee, tea, or hot chocolate. All three packages must share the same visual identity with different design adjustments to communicate a specific flavor or value. By coming up with a brand identity and its core value, we are able to create a visual language that establishes the brand’s visual identity.
After a visit to Vietnam, I was inspired to create packaging for Vietnamese coffee that would evoke the feeling of having traveled to Vietnam with every sip. I drew inspiration from the fields where the coffee beans are grown.
Inspiration:
Initial Sketches:
To differentiate each flavor of coffee within each box, while ensuring a consistent brand identity, I employed the same landscape artwork that I created in Adobe Illustrator. I used gradients and textures to achieve this, but I also made each scene appear as if it belonged to a different time of day or season by altering the colors of the skies, sunsets, and hills.
First Draft:
Final Design
