IAMME SUBSCRIPTION BOX
The goal of this project is to create a custom subscription mailer with custom branding. By figuring out a target audience, I was able to come up with a skincare brand that helps consumers feel more confident about themselves by following a 10-step routine every month.
Core Values:
Establishing core values for the company helped me craft a highly detailed branding strategy focused on self-love and confidence. I believed that when consumers repeated “I am me” daily in front of the mirror during their skincare routine, it would empower them immensely.
Initial Sketches:
Main Box Design:
Interior Box Designs:
Box 1: Cleanse
1) Oil Cleanser
2) Water-based Cleanser
3) Exfoliator
Box 2: Treatment
1) Toner
2) Essence
3) Serum
Box 3: Moisturize
1) Sheet Mask
2) Eye Cream
3) Moisturizer
4) Sunscreen
