Amazon Storefront
While working at OHOM, I was tasked with designing our Amazon Storefront, where I took on the responsibility of creating a strong brand identity and defining brand colors. Using these foundational elements, I meticulously crafted a design that exuded a sense of minimalism and warmth. My objective was to showcase our products in a beautiful and elegant manner, while appealing to our target audience. By harmoniously blending the brand's essence with a sleek design, I aimed to deliver an engaging and visually appealing shopping experience for our customers on the platform.
By using the existing font system for OHOM and the color swatch from the original logo, I developed a new color palette for the company to use, considering the absence of existing brand colors initially. Throughout my design for the Amazon storefront, I applied these colors to maintain cohesiveness and create a unified visual experience.
Colors & Font:
In order to effectively guide the viewer through our shop, I designed simple banners to highlight the product and indicate the respective page they are on. Additionally, I created tiles to provide a quick, informative glimpse into each product along with beautiful imagery.